The market for toothpaste products in the UK last year was a staggering 541 million pounds so are we all buying expensive toothpaste when we do not need to?
If we believe the many advertising campaigns that bombard our TV screens then we need to buy a toothpaste that whitens and protects our teeth, freshens our breath and helps keep our gums healthy too but do the cheaper supermarket own brands do the same job for a fraction of the price?
The main ingredient in toothpaste that we need is the fluoride. It is this that helps to protect our teeth from decay and most toothpastes have enough of this to provide that protection. The other constituent of toothpaste is an abrasive agent. It is important o have a low abrasive toothpaste otherwise the tooth enamel may be damaged especially by acidic foods and drinks so be careful of extreme whitening products.
Research has shown that effective brushing is a much more important factor when it comes to good oral hygiene than the brand of toothpaste that is used. Regular brushing with an electric toothbrush and the use of interdental brushes and floss using any toothpaste should keep your teeth and gums in good condition.